New Republican National Chairman Michael Steele is launching a grand re-branding program for the Grand Old Party but it's not clear how some of his reaching out will sit with the GOP conservative base. For instance, he told the Washington Times newspaper this week that: "We want to convey that the modern-day G.O.P. looks like the conservative party that stands on principles, but we want to apply them to urban-suburban hip-hop settings."
The GOP wants its message to appeal to young people, moms of all shapes - "soccer moms, hockey moms" - and even "one-armed midgets." The "one-armed midgets" was said jokingly, although some pundits say even that could get him in trouble. "Little people" is the preferred, more up-to-date term, they say.
Steele says this GOP makeover "will be avant garde, technically. It will come to table with things that will surprise everyone - off the hook."
Off the hook? Clearly Steele is trying to give the GOP a hipper, modern, more-in-touch image. But this sounds a lot like pandering to us - and pretty lame pandering at that.
What do you think? Does the GOP need re-branding?
Friday, February 20, 2009
Posted by The Observer Editorial Board at 1:31 PM