Thursday, November 17, 2011
Herman Cain's presidential run and sexual harassment allegations against him are affecting public perceptions of Godfather's Pizza -- even though Cain hasn't been the restaurant chain's CEO for 15 years.
A company called YouGov BrandIndex, which tracks brand perception, finds that consumers split on Godfather's quality based on political party. During Cain's campaign, Democrats' perception of the brand has dropped significantly, while Republicans' perception has gone up. Independents have stayed neutral.
Who knew that your political opinions could affect a pizza's taste?
YouGov BrandIndex's website spells out the company's methodology.
Posted by The Observer Editorial Board at 3:13 PM